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New Consumer Marketing (Hardcover)

Audienta:
16+ ani
Limba:
Engleza
Nr. de pagini:
204
Dimensiuni:
23,1 x 16,0 x 1,9 cm
Publicat in:
08.08.2003
Editura:
ISBN:
9780470844823
302,50 Lei
Disponibil cu livrare intre 13 Mar - 22 Mar
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Because of the Internet and globalization, the fast moving consumer goods market has been turned on its head and made more competitive than ever. This book synthesizes emerging marketing thinking in the consumer domain with practical advice on how to profit from changes. It illustrates the key issues facing the fast moving consumer goods industry and provides an analysis of cutting-edge management research and academic insight.