Innovation and Dynamics in Japanese Retailing (Hardcover)
Autor: H Meyer-Ohle
Audienta:
16+ ani
Limba:
Engleza
Nr. de pagini:
275
Dimensiuni:
23,7 x 13,9 x 2,1 cm
Publicat in:
19.08.2003
Editura:
ISBN:
9781403911285
746,00 Lei
Disponibil cu livrare intre 17 Mar - 26 Mar
Adaugat in wishlist
Japanese retailing has long been regarded as traditional or even backwards, when in reality it has constantly demonstrated its innovativeness and dynamism. This book highlights these developments by looking at: innovations and underlying driving forces; responses of Japanese retailers to deregulation; increasing competition; changes in consumer behaviour; and internationalization during the 1990s. All of these factors are analyzed through a thorough investigation of innovative activity from the 1950s onwards.
INAPOI SUS 
Contact
Ajutor