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Innovation and Dynamics in Japanese Retailing (Hardcover)

Audienta:
16+ ani
Limba:
Engleza
Nr. de pagini:
275
Dimensiuni:
23,7 x 13,9 x 2,1 cm
Publicat in:
19.08.2003
ISBN:
9781403911285
746,00 Lei
Disponibil cu livrare intre 17 Mar - 26 Mar
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Japanese retailing has long been regarded as traditional or even backwards, when in reality it has constantly demonstrated its innovativeness and dynamism. This book highlights these developments by looking at: innovations and underlying driving forces; responses of Japanese retailers to deregulation; increasing competition; changes in consumer behaviour; and internationalization during the 1990s. All of these factors are analyzed through a thorough investigation of innovative activity from the 1950s onwards.