Ceva nu functioneaza sau nu se afiseaza bine? Te rugam sa ne spui aici ca sa reparam.

Collaborative Customer Relationship Management (Hardcover)

16+ ani
Nr. de pagini:
23,9 x 16,2 x 2,1 cm
Publicat in:
471,50 Lei
Disponibil cu livrare intre 09 Mar - 18 Mar
Adauga in cos
Adauga in Wishlist
Adaugat in wishlist

Driven by rapidly changing business environments and increasingly demanding consumers, many organizations are searching for new ways to achieve and retain a competitive advantage via customer intimacy and CRM. In this context, new strategic frameworks and cooperation with everybody along the whole value chain are needed to allow managers to deal with the changes in shopping patterns of consumers. This book presents a new strategic framework that has been tested successfully with various global companies. New management concepts such as Collaborative Forecasting and Replenishment, CRM, Category Management, and Mass Customization are integrated into one holistic approach with a view to jointly develop customer bonding and loyalty. Experts from companies like McKinsey, Procter&Gamble, Accenture, and AC Nielsen, as well as authors from renowned academic institutions, offer valuable insights on how to redesign organizations for the future.