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Body of Truth (Hardcover)

Audienta:
16+ ani
Limba:
Engleza
Nr. de pagini:
267
Dimensiuni:
23,2 x 16,0 x 2,5 cm
Publicat in:
28.08.2003
Editura:
ISBN:
9780471444398
150,00 Lei
Disponibil cu livrare intre 06 Mar - 15 Mar
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In Body of Truth, Dan Hill, PhD, explores the rational approach to marketing and market research, using the latest findings on human cognition and communication to help marketers tap into consumers' real needs and wants. Hill backs his argument with new technology such as biofeedback and facial coding to measure and record consumers' true sensory responses to products and advertisements, providing a framework for developing marketing initiatives that elicit the optimal emotional response.